The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Freak Show and Tell
Agency: Design Army / Washington
Client: AIGA West Michigan Category: Collateral Design / Self-promotion
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play
Agency: Out of the Box / Delhi
Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong
Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary
Agency: DENTSU INC. / Tokyo
Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Confetti
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Makati Shangrila Category: Collateral Design / Posters - Single
Ohara Piano School
Agency: E.Co.,Ltd. / Tokyo
Client: Ohara Piano School Category: Collateral Design / Posters - Single
WA FABRIC COLLECTION 2011
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters - Single
Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral Design / Posters - Single
Psicodelic
Agency: AlmapBBDO / São Paulo
Client: Sao Paulo Alpargatas Category: Collateral Design / P.O.P. and In-Store - Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring
Agency: Studio Hinrichs / San Francisco
Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity
Agency: Braley Design / Brooklyn
Client: Colin Corcoran Category: Collateral Design / Promotion
Flock of Indigo
Agency: Design Army / Washington
Client: Westland Enterprises Category: Collateral Design / Promotion
Corbis 24/7 365 Calendar
Agency: Studio Hinrichs / San Francisco
Client: Corbis Category: Collateral Design / Promotion
2011ish Calendar
Agency: Block Branding Pty Ltd / Perth
Client: Dalton Paper Category: Collateral Design / Promotion
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Sisters Of Perpetual Indulgence
Agency: Sandstrom Partners / Portland
Client: Steve Bonini Category: Collateral Design / Promotion
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Let the Lead Fly
Agency: The Martin Agency / Richmond
Client: Wrinkle Neck Mules Category: Collateral Design / Promotion
Award:
2011 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA West Michigan
Title:
Freak Show and Tell
Category:
Collateral Design / Self-promotion
Annual ID:
11205D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11175D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
SM Store/Marvel Group of Companies
Title:
Tangram - Play
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11176D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Annual ID:
11139D
Award:
2011 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Annual ID:
11140D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Psycho
Category:
Collateral Design / Posters - Single
Annual ID:
11141D
Award:
2011 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Annual ID:
11142D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Annual ID:
11143D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Wizard of OZ
Category:
Collateral Design / Posters - Single
Annual ID:
11144D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Book Poster
Category:
Collateral Design / Posters - Single
Annual ID:
11145D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Annual ID:
11146D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Makati Shangrila
Title:
Confetti
Category:
Collateral Design / Posters - Single
Annual ID:
11147D
Award:
2011 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
Ohara Piano School
Title:
Ohara Piano School
Category:
Collateral Design / Posters - Single
Annual ID:
11148D
Award:
2011 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2011
Category:
Collateral Design / Posters - Single
Annual ID:
11149D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Marble
Category:
Collateral Design / Posters - Single
Annual ID:
11150D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Sao Paulo Alpargatas
Title:
Psicodelic
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11177D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11178D
Award:
2011 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Rare
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11179D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11180D
Award:
2011 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Rare
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11181D
Award:
2011 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral Design / Promotion
Annual ID:
11182D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Sappi Fine Paper North America
Title:
Sappi Standard 4: Folding and Scoring
Category:
Collateral Design / Promotion
Annual ID:
11183D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Collateral Design / Promotion
Annual ID:
11184D
Award:
2011 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Colin Corcoran
Title:
Letter-dropping Identity
Category:
Collateral Design / Promotion
Annual ID:
11185D
Award:
2011 Design Merit Award
Agency:
Design Army / Washington
Client:
Westland Enterprises
Title:
Flock of Indigo
Category:
Collateral Design / Promotion
Annual ID:
11186D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Corbis
Title:
Corbis 24/7 365 Calendar
Category:
Collateral Design / Promotion
Annual ID:
11187D
Award:
2011 Design Merit Award
Agency:
Block Branding Pty Ltd / Perth
Client:
Dalton Paper
Title:
2011ish Calendar
Category:
Collateral Design / Promotion
Annual ID:
11188D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Collateral Design / Promotion
Annual ID:
11189D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steve Bonini
Title:
Sisters Of Perpetual Indulgence
Category:
Collateral Design / Promotion
Annual ID:
11190D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral Design / Promotion
Annual ID:
11191D